Uli Wagner Design Lab is an agency for Interior Planning and Strategy.

​Founded in 2011 by Uli Wagner, academically trained in architecture and product design.

UWDL Lab specializes in residential planning, work environments and high-end retail design. The firm’s goal is to offer custom and innovative 2 or 3D design solutions at any scale.

Our holistic approach creates innovative solutions tailored to the specific needs of each client, with planning and execution working symbiotically.

We translate our clients’ vision of luxury into unique spaces that are ideal for combining entertaining with personal privacy and refuge. We create a balance between the professional and the personal with intimacy and comfort. 

The studio’s retail design understands how to create impactful brand experiences, whilst contributing to a brand’s commercial success. We believe that all commercial spaces should positively showcase merchandise, and as a consequence, lead to sales.

Aesthetically we interpret our clients’ essence in a built environment, creating something timeless and new, neither overly classic nor trendy. These principles are equally applied to our work in showrooms, wholesale or flagship locations.

Uli Wagner Design Lab has developed a worldwide portfolio of retail clients, such as Calvin Klein, Proenza Schouler, Altuzarra and Agnona.

And the studio has more recently entered the luxury beauty category, hired by Chantecaille to plan and oversee the implementation and worldwide roll-out of a new retail concept after successfully developing a fresh branding strategy.