LAB SERIES PILOT STORE FOR ESTEE LAUDER

Uli Wagner developed as project designer with Victoria Maddocks the first freestanding retail concept for the Estee Lauder brand LAB SERIES; Studied and executed at a 25 sqm store for ION, Singapore, Uli Wagner is responsible for all three dimensional aspects of the project: From floor plan to every product display. To fit well to this men’s only cosmetic line, the interior architecture is held quite classical and simple in its formal language. Finishes do match the brand guidelines and the color code of black, white and silver. A square patterned industrial and masculine glass as product back-drop picks up on the geometry of the logo.