CALVN KLEIN MEN'S UNDERWEAR
Herald Square, New York
The new men’s underwear concept was conceived by Uli Wagner Design Lab using and entirely new approach in fixture sizing which created new commercial opportunities in store layout. Units are clearly differentiated in look and feel for core product on one hand and for new product on the other, which makes the shopping experience easier for the customer. Column covers in layered, reflective black glass provide the perfect backdrop for integrated video technology to create buzz.