CALVIN KLEIN WHITE LABEL MEN
Roll out concept for Macy’s and Lord & Taylor
Uli Wagner Design Lab created a new Men’s Sportwear concept for Calvin Klein menswear with a masculine architectural and tailored aesthetic for the main mens collection. Using minimal sculptural elements like stealth-fighter inspired feature panels, masculine cast table bases along with a black white and gray color scheme executed in a variety of finishes and a triangular hanging system, the store embodied the signature Calvin Klein brand look and feel. ANTARA: Freestanding Store. Uli Wagner Design Lab developed the first freestanding store for Calvin Klein Antara inspired by the design UWDL developed for the wholesale business. The project was delivered on a very tight budget.