CALVIN KLEIN WATCHES & JEWERLY

In 2015 Uli Wagner Design Lab was also commissioned to develop an iteraction of Calvin Klein store-in-store retail concept for watches and Jewelry. As licensee business of the Swatch-Group, the design had not only to follow strict compatibility and budget guidelines for a global rollout, but also be modular so it could be easily adapted to multi-brand stores and Duty-Free airport environments.