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Milan, Italy



In 2014 Uli Wagner was commissioned by Ermenegildo Zegna to design the Milan showroom HQ for their luxury women's brand Agnona – in tandem with Stefano Pilati. UWDL studied the heritage of the brand, design references, the look and feel of Agnona’s collections, and translated this into built environments to showcase and highlight Agnona’s exclusive cashmere and leather product. The showroom is designed to be modular to allow for product showcases, fashion shows and events. The Showroom is a model of quiet luxury, featuring white plaster throughout creating a soft background for the product, elegant details such as blue gradient glass, dark green metal, polished chrome and cream and anthracite ceramic, along with Agnona’s famous black and white sixties photography. Finally a large camel colored rope was used as a column wrap and on freestanding elements, recalling the signature Agnona cashmere-coat color.

® 2023 ULI WAGNER. All Rights Reserved.

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