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CALVIN KLEIN UNDERWEAR DADELAND

Location:

Client:

Calvin Klein

Location:

Dadeland, Miami

Year:

2015

In 2015 Uli Wagner Design Lab designed with Calvin Klein's inhouse department an important iteraction of freestanding underwear stores, Calvin’s most important and bestselling product category, during the #mycalvins period. Conceived as a prototype for multiple stores worldwide, the store featured giant LED screens were used to animate the shopping environment, along with clearly organized mens and womens product using black and white geometry.

® 2024 ULI WAGNER. All Rights Reserved.

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