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CALVIN KLEIN UNDERWEAR DADELAND
Location:
Client:
Calvin Klein
Location:
Dadeland, Miami
Year:
2015
In 2015 Uli Wagner Design Lab designed with Calvin Klein's inhouse department an important iteraction of freestanding underwear stores, Calvin’s most important and bestselling product category, during the #mycalvins period. Conceived as a prototype for multiple stores worldwide, the store featured giant LED screens were used to animate the shopping environment, along with clearly organized mens and womens product using black and white geometry.
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