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CALVIN KLEIN JEANS CHALK AND CHARCOAL

Location:

Client:

Calvin Klein

Location:

South America, Various

Year:

2022

In 2022 Calvin Klein commissioned us to develop with them a fresh JEANS retail concept under the name ‘Chalk and Charcoal’, color descriptions originally used by the founder himself, to describe black and whites in softer/ warmer and for the brand more distinct and identifiable values. Distributed in a balanced, yet scenographic way and enriched with furnishing & paneling in untreated oak, the concept led to a simple; minimal Mies Van Der Rohe inspired architecture, for the rollout of denim stores mainly in Latin America.

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