CALVIN KLEIN JEANS CHALK AND CHARCOAL

In 2022 Calvin Klein commissioned us to develop with them a fresh JEANS retail concept under the name ‘Chalk and Charcoal’, color descriptions originally used by the founder himself, to describe black and whites in softer/ warmer and for the brand more distinct and identifiable values. Distributed in a balanced, yet scenographic way and enriched with furnishing & paneling in untreated oak, the concept led to a simple; minimal Mies Van Der Rohe inspired architecture, for the rollout of denim stores mainly in Latin America.