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CALVIN KLEIN CHALK SUITING

Location:

Client:

CALVIN KLEIN

Location:

Herald Square, New York

Year:

2024

As a standout application of a worldwide branding alignment under the title of ‘CHALK’ Uli Wagner Design Lab developed a pristinely white, coherent suiting department for the lifestyle brand at Macy’s Herald Square flagship store.
Plasters of different grain and scale give this new & nicely contrasting environment the capability to form an abstract, yet minimal passe-partout around the aligned, size-driven merchandise.
Minimal yet accentuated lighting provides a halo effect not only around product, but giving the entire, clean CK area a glow in contrast to the relatively busy and more saturated surrounding retail floor.

® 2023 ULI WAGNER. All Rights Reserved.

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