ROAD SHOP POP UP

The 'Craving Space' concept was thought through to work both indoor and outdoors placement, considering 'Emotions' and interaction as a fundamental base for the development. The 'Pop-Up' and 'Road Show' versions are meant to function as a marketing tool, to catch strolling foot traffic, start a dialogue with potential costumers while inviting them to engage with the brand and promoting and introducing new product. Making it easy to set up and transported, this versions could work in addition with elements like an interactive virtual reality mirror and a guidance system having the iconic animal representation from Chantecaille.