Design Lab
For Interior Planning & Strategy


Proenza Schouler, Plaster Concept 2016

With the idea to make the existing Store concept more feminine Uli Wagner brightened up the material palette of the concept, shown now for the first time at a more prominent location like Saks 5th Avenue RTW department. The DNA specific Puzzle patterned wall paneling is here executed in a partially directional slightly textured white plaster. Feature walls a back-ground are held in book-matched White Ebony veneer, A newly developed custom sofa, a large in its detailing matching layout-table and a graphic, tailor-made rug create a warm inviting environment that really make customer spend time in the space and engage with product. A flagship store in the district of GINZA in Tokyo will be next to be built out in this new concept edition: Opening Feb 2017ps-pc_02

Proenza Schouler, Saks Fifth Avenue, New York 2016

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Proenza Schouler, Ginza, Tokyo 2015