Cushnie et Ochs, Showroom, New York 2017
Located within the luxury goods management consulting firm PETER MARCUS GROUP Uli Wagner created a shoe-showroom for Cushnie et Ochs with an especially crafted, brand defining geometry & warm atmosphere.
Unique horizontal displays allow for excellent product visibility and comfortable, well positioned seating arrangements invite customers to spend time and conduct orders.
Overly decorative elements like a prewar fireplace mantle in the room were overwritten with minimal but sculptural in-builds to match the modern and young design language of Cushnie et Ochs.
With predominantly mirroring surfaces at lower elevation, (ideal for the viewing of shoes on your feet) the space appears much bigger than it is.