Calvin Klein, Green Window Display System, 2015
End of 2015 Uli Wagner was hired by Calvin Klein to develop for their White Label Life-style stores a window concept that allows for interchangeability over several seasons.
With the idea to be environmentally friendly but secondly also to safe production cost and quarterly investments Uli Wagner conceived a metallic light weight cube system, that can be configured in multiple ways.
It can serve as product pedestal/ cubby or backdrop.
All outer services are magnetic and allow for the application of brand imagery or seasonal color.