Uli Wagner Design Lab was commissioned to design the identity and interior for Operative, a media technology firm on 5th Avenue, New York. Uli Wagner Design lab designed everything, from the corporate identity, to business cards, to signage, to their new office space. A complete project. Operative wanted to create an impactful first impression, so UWDL created a dramatic entryway with a backlit brand logo, large curved metal screens, a white drapery background and dramatic lighting. The office space features various functions, with 50 open workstations, private executive offices, meeting rooms in various sizes, intimate huddle spaces, multiple seating areas and a lounge for visitors, and a tea and coffee-bar with a communal counter. UWDL created a quintessential space for modern, fluid and open plan working culture, while showcasing Operative’s brand identity and values.