CALVIN KLEIN WOMEN'S UNDERWEAR
Herald Square, New York
The new underwear wholesale concept was conceived by Uli Wagner Design Lab to be lighter and more feminine; a new fresh take on the clean modern design philosophy of Calvin Klein underwear. A video equipped fit wall integrated in the back elevation of the store creates excitement as well as helps to orientate the customer. The material palette is much lighter, minimizing the use of black, and adding more feminine materials in a light mix, like bronze mirror, vinyl mesh, pastel textile backing and reflective glass dividers.