Design Lab
For Interior Planning & Strategy

Santoni, Madison Avenue, New York 2014

The Santoni shoe store on Madison Avenue is designed in collaboration with Patricia Urquiola and Uli Wagner Design Lab. In this high profile store build-out for the well-known shoe brand Uli Wagner Design Lab acted as local project coordinator. The challenge in the planning was to work with mechanical systems and maintain a decent ceiling in this already very low interior space.
Uli Wagner took over the plan development at the early stage of the project; led the branding exercise on the existing awning on the facade and proposed a code-compliant illuminated logo in the store, which had a brilliant advertising effect on the streetscape of Madison Avenue at night. Uli Wagner design lab led the project through all phases from schematic design through construction administration. Expediting and filing: Philipp Toscano architect.